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The State of Sales Report

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How professional services firms are winning in a market shaped by AI, longer sales cycles, and changing buyer behaviour.

 

Bart Kowalczyk
CEO

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What's Inside

Sales has changed. Buyers research differently. Cycles are longer. AI is reshaping discovery. And trust matters more than ever.

This report shows how leading professional services firms are adapting—without losing what makes them valuable to clients.

Inside, you'll find practical strategies on shortening sales cycles, building a data-driven sales process, optimising for AI-driven buyer research, and maintaining client trust while adopting new technology.

Written by AutomateNow in partnership with SBR Consulting, based on real conversations with firms navigating these exact challenges.